Our mission is to bridge the gap between fitness and longevity.
To provide the tools you need to stay healthy while tackling your fitness goals
(by healthy, we mean: injury-free, pain-free, functional, strong and balanced).
Much like an athletic trainer, we're here to help you push past obstacles to accomplish your fitness goals... but we're not willing to sacrifice your long-term health and longevity in the process.
With smart, sustainable training principles and therapeutic sports nutrition — we'll help you prevent injuries, overcome setbacks & performance barriers, and stay healthy for life.
Somehow, the words fitness and health have stopped meaning the same thing.
We're here to fix that.
Read our philosophy on sports nutrition to learn more about exactly how.
Tools to Keep You Healthy & Strong
We create solutions in the categories of sports nutrition, superfoods, books & media, and therapeutic fitness equipment — all designed to keep you healthy and performing at your best.
Our aim is to seamlessly integrate healthy, therapeutic behaviors into our clients' daily routines (ideally BEFORE the injury or nutritional deficiency occurs).
Like this category-busting coffee creamer with collagen protein and MCT's (Joint & Muscle Creamer is the first of its kind — a delicious, low-carb creamer designed to support healthy joints and muscles).
Or, our natural muscle relaxation supplement, Mag R&R.
Mag R&R helps ease tension, reduce cramps and spasms, and optimizes sleep for better recovery from exercise.*
You'll notice that all of our products fall in line with this mission... helping you achieve your best now, without sacrificing your health later.
Stay in Touch
Most read articles:
Supplements for injury recovery
The right supplement strategy can optimize healing times and tissue formation after injury. This is the definitive guide to post-injury supplementation:
What causes leg cramps at night?
Nighttime leg cramps (also called Nocturnal Leg Cramps) are caused by a multitude of factors including magnesium deficiency, disrupted Circadian Rhythm, damaged or overactive nerves, activity levels and stress.
Overcome any injury
Minor injuries are inevitable. And learning to heal them yourself is a crucial skill for sustainable progress toward your fitness goals. Whether you're working through a strain, sprain, or tendinitis — this 5-step process will help you overcome any injury.
The Fitness Goals Series:
Get the free 3-part email course
Learn the #1 reason fitness programs fail and
how to build a goal system that works automatically
(whether your goal is to build muscle, lose fat, or improve performance)