Position Title: Director of Marketing OPEN POSITION

We are currently recruiting for a Director of Marketing at SaltWrap (the leading online retailer of therapeutic sports nutrition), reporting to the CEO.

We are looking for a creative and analytics-driven marketer capable of profitably scaling advertising spend across PPC, social, and influencer categories — while aligning marketing initiatives with the company goal of becoming the most trusted online resource for therapeutic sports nutrition.

The ideal candidate will have demonstrated experience successfully deploying a marketing budget (greater than $200K per month) across multiple media categories, scaling advertising spend while hitting company-wide ROAS goals, and a "roll up the sleeves" and make it happen attitude.

The ideal candidate will be an expert at acquiring new customers who is ready to join the core leadership team of a fast-growing ecommerce business.

Director of Marketing Compensation and Benefits 

• Salaried role
• Medical, vision, and dental care available 
• Company-managed 401K with employer contribution match (3.5% match on 6% 401K retirement contributions, enabling up to 9.5% total net retirement investing)
• Remote work (with occasional travel for offsites)
• Free SaltWrap products
• Health Advocacy and Employee Assistance Program (e.g. physician referral support)

The Director of Marketing will be responsible for developing, implementing, and aligning the marketing plan with the company vision. This position is the strategic owner and project manager for all paid marketing activities.

As the Director of Marketing at SaltWrap, your primary responsibilities will include:

[1] MARKETING BUDGET & ANALYTICS

• Develop and implement the marketing budget plan to drive revenue and profit growth while hitting primary KPI targets for: Total Company MER, ROAS, CAC, Customer Retention Rate, and 1 Year Customer LTV.

[2] SEARCH AND PPC MARKETING

• Manage Google Ads, Google Shopping/Pmax Campaigns, Bing Ads, and other PPC and search network advertising.
• Optimize and scale existing Search Engine Marketing (SEM) campaigns through best practice management of campaign structure, keywords, ad creative testing, and bidding methods while continually testing and launching new ad campaigns to drive growth in new customer acquisition.
• Utilize both agency partners and in-house (hands-on) practices to optimize and scale PPC spend.

[3] SOCIAL MEDIA MARKETING

• Drive profitable growth in social media advertising spend (within ROAS targets) through effective management of agency partners and hands-on ad administration.
• Implement a systemized process for continually testing ad (sales copy, images, videos, and audiences).
• Oversee organic social media strategy and implementation via third-party agency and in collaboration with the Director of Content.

[4] INFLUENCER AND AMBASSADOR MARKETING

• Implement and manage an Influencer and Ambassador Program that leverages partner athletes and influencers to drive new customer acquisition and loyalty.
• Leverage the Influencer Program to build captivating videos, images, and UGC to be used onsite and in advertising.
• Organize and systemize management of the existing influencer network and establish processes for acquiring and onboarding new marketing partners.

[5] MARKETING CREATIVE MANAGEMENT

• Effectively curate, organize, and deploy Creative Assets used in external marketing — including writing sales copy, working with Director of Content to produce sales copy, and working with third-party agencies and freelance designers to produce videos, images, and infographics used in marketing.
• Collaborate closely with the Director of Ecommerce and Director of Content to identify and implement improvements to existing sales funnels and onsite landing pages.

We’d love to hear from you if you have:

• Passion for health and fitness.
• A proven track record of scaling ecommerce revenue and profit through digital marketing strategy.
• 6+ years experience owning and optimizing paid media channels to maximize ROI (including SEM, PPC, Retargeting/Display, Paid Social) revenue, with demonstrated ROAS.
• Experience owning and optimizing social media strategy (including organic social, paid social, and influencer marketing)
• Experience developing creative advertising strategies and concepts (including design and offer creation aspects of media buying)
• The ability to work remotely on EST hours.

To be successful as Director of Marketing, you need to possess strong skills and aptitude in the following categories:

• Passionate, energetic, growth-minded Self Starter who connects with our brand vision.
• Ability to drive forward-thinking digital strategy while also executing hands-on marketing initiatives
• Creative thinker who understands and connects advertising efforts to our brand vision, what resonates with customers, and has an eye for great sales copy and captivating design.     
• Verbal communication: genuine, candid, clear, and precise.
• Results-focused and goal-oriented (happy to go toe-to-toe with objective marketing metrics).
• Organized, systematic thinker capable of organizing Big (Marketing) Data and developing processes to manage advertising budgets at scale.      

Position location and hours:

• This is a fully remote position with occasional required travel for team offsites (estimated at 2-4 times per year, not including education-related or event travel).
• Candidates must have adequate and stable home office or co-work space with high-speed internet connection.
• Candidate must be willing to commit to Eastern Standard Time working hours, 8:30am to 5:30pm ET (Monday through Friday).

We are looking to fill this position ASAP.

To be considered for this position, please:

1. Upload your resume using the form below.
2. Using the "Cover Letter" section below, tell us why you believe this position at SaltWrap is the perfect fit for you.

To learn more about our mission and unique strategy, view our brand deck in a new tab at this address: saltwrap.com/pages/deck.